Wrapped or
it didn’t happen
Think of 2023 Spotify Wrapped as a celebration of the real, the realer, and the realest listening moments that defined our year. It’s the receipt that you’ll definitely want to keep—from the song you secretly couldn’t stop streaming to the artists and podcasts you weren’t shy to shout your unwavering admiration for.
For this year’s campaign, we wanted to highlight that music says the quiet part out loud. That there’s nothing realer than the feelings the music you listened to this year made you feel.
The songs that really made us feel our feels this year.
We created a suite of social films that each are based around a different top song and emotions from this year, inspired by the data of Spotify listeners. Each film aimed to showcase a diverse cast of people experiencing and showcasing an emotion in a visceral way.